When Apple announced its plans to offer customers a three-month trial of its Apple Music streaming service, Taylor Swift kicked off. The free trial meant no royalties for artists, and Tay-Tay wrote an open letter describing the terms as “shocking” and “disappointing” – and revealed she’d be withholding her music from the platform. Her tens of millions of fans magnified her protest and the tech giant made a rapid and uncharacteristic U-turn.
Now Swift and other music artists are publicly taking on YouTube, calling for better protections against copyright infringement and better pay for artists. But this time she’s unlikely to win.